Search Engine Optimization is the practice of ranking a website on the search engines to increase its visibility when users search for relevant keywords and queries. As you can increase the ranking of a site across a range of keywords, you will begin to see an increase in the organic traffic that it receives. Organic traffic is that which comes from Google’s natural listings, rather than paid ads.
Yes, your business should be investing in SEO. Search engine optimization offers a way to increase traffic without paying for each and every click. When you run PPC ads, you’ll be charged for every single click that comes to your website through that channel.
Google uses over 200 ranking factors, and these allow the search engine’s algorithms to rank websites based upon the relevancy and authority of their pages. We need to ensure that your content is the most relevant result for a specific search query and that your website is seen as a trustworthy source.
There can be several reasons, but some can be:
- Your site is new and hasn’t built up sufficient authority to rank for competitive search queries.
- Your content doesn’t match the searcher’s intent or lacks in-depth analysis or quality compared to the pages that rank for the queries you’re looking at.
- Your website is blocking search engines from crawling it (usually in your robots.txt file) or is instructing them not to index it (generally using noindex tags). Resolve these blocks, and you should see your site indexed.
- Your site has launched very recently (within a few days), and you have not submitted the site to Google or linked to it from anywhere, meaning it hasn’t yet been indexed. Set up Google Search Console and request indexing.
A question that’s always asked is whether a business should invest in SEO, PPC, or both. It’s the age-old SEO vs. PPC debate. A business should balance multiple marketing channels to avoid a reliance on any single source of traffic (and conversions).
Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business. Showcasing your brand to your prospective customers is one of the most important things that you can do.
It should have a clear purpose. It should be visually pleasing and easy to navigate. It should perform well for a wide range of visitors and be technically stable and secure. Good websites are attractive, functional, and useful.
E-commerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.
An informational website basically provides information about a business and its products and services. An e-commerce website, on the other hand, gives consumers the means to buy products and services directly from a business, regardless of their location.
There are three main types of e-commerce: business-to-business, business-to-consumer, and consumer-to-consumer.
Conversion rate optimisation (CRO) is a process of improving the efficiency of a website’s conversion rate by identifying and addressing any obstacles to converting visitors into customers. CRO can involve a variety of tactics, including optimizing web design, copywriting, marketing campaigns, and even customer service.
Conversion rate optimization is important because it allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have. By optimizing your conversion rate you can increase revenue per visitor, acquire more customers, and grow your business.
While SEO focuses on boosting traffic to your site, CRO aims to convert that traffic by encouraging more people to take action, whether that be signing up for your newsletter, filling out a contact form, or purchasing. In other words, CRO helps you convert more of the traffic you drive with SEO.
Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions can include purchasing a product, clicking ‘add to cart’, signing up for a service, filling out a form, or clicking on a link.
A CRO test is a method of identifying what the best outcome is for your conversion rate when making changes on your website. CRO tests most commonly come in the form of A/B tests, but there are also ways of determining the best outcome which don’t require the traffic that A/B tests do.
Branding is the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers’ minds.
Brand marketing is the process of establishing and growing a relationship between a brand and consumers. Rather than highlighting an individual product or service, brand marketing promotes the entirety of the brand, using the products and services as proof points that support the brand’s promise.
Branding is the process of creating a distinct identity for a business in the mind of your target audience and consumers. At the the most basic level, branding is made up of a company’s logo, visual design, mission, and tone of voice.
Branding Creates Loyal Customers. With good branding, you can give your brand a more human side, which your customers can relate to more than a company that’s strictly all business.
When talking about branding design, it typically refers to key brand elements such as the logo, color scheme, typography, and other design components that makes a brand stand out from competitors, and recognizable to consumers.
Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic.
Social media networks are open to all, giving businesses a chance to follow their consumers’ activities or potential buyers. This helps marketers be more informed about their target audience, likes, dislikes, and interests so that they can create a better marketing strategy to attract such customers.
Social media does not directly contribute to SEO ranking, but the links you share across social platforms increase brand exposure. Your shares across social media sites have no place in SEO rankings. Still, when more people share your content throughout social media, it generates social signals that indicate your posts are useful to your target market.
According to the studies, 90% of consumers will purchase from a brand they follow on social media. Your followers are also more likely to choose your brand over a competitor, visit your physical store and other actions that push sales in a positive direction.
The most business-oriented form of social media, LinkedIn is a great way to connect with other businesses and professionals. It’s an older platform that relies less on media content and more on text-based updates. Next will be Instagram marketing is the practice of using Instagram to grow your brand awareness, audience, leads, and sales. As the favorite social media platform of people ages 16-34, Instagram is a highly effective marketing platform for brands, entrepreneurs, and creators.
Hosting also known as Web site hosting, Web hosting, and Webhosting) is the business of housing, serving, and maintaining files for one or more Web sites. More important than the computer space that is provided for Web site files is the fast connection to the Internet.
VPS web hosting is one of the most popular kinds of hosting available, most likely because it offers a perfect balance between affordability and professional functionality. VPS is an abbreviation for Virtual Private Server, which describes the web server configuration.
As the name implies, a dedicated server is a private web server that is dedicated to a single person or company. Unlike shared or VPS hosting plans, the web server that is servicing your websites is not being used by anyone else.
Shared web hosting services are amongst the most popular types of web hosting, primarily because they are extremely affordable. Shared web hosting provides the plan holder with access to a small part of a web server that is used by hundreds of other web sites.
The basic concept is simple: you purchase web hosting services in bulk and receive a hefty discount. You can then resell these services for an even heftier profit. The purpose of a reseller hosting plan is to provide the tools and resources needed for you to create your own web hosting business from scratch.
